Saturday, 29 September 2012

Casestudies Research


The three music videos which inspired me for my project are:
Florence and the Machine – Cosmic Love
Taylor Swift – Mine
Katy Perry – The One That Go Away


1-      Florence and the machine – Cosmic Love

This is the opening shot of the music video; it starts off with a close up of a typical light bulb with blurred city light in the surroundings. The colour scheme orange, yellow and red with a dark background gives this warm feeling. The beat of the song goes on as the light bulb turns on off. This creative idea is brilliant because it’s almost like the light bulb could be representing feelings or life as it shuts down and gets back on and not introducing characters straight away which makes us wonder what is going to happen next.


This mid-camera shot is the second scene of the music video where the light bulb turned into this moving mysterious light. Her face expressions show how she could be lost in the forest while lip-syncing and fascinated by the light leaving the audience in this unknown moment on what exactly that light will end up representing almost like there is a connection with the singer, audience is the light. Again the colour scheme is really similar with bright red leaves standing out clearly symbolizing how interesting the place (forest) is.

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