Treatment - Class presentation

Florence and the Machine are an English indie rock band. We've decided to go for this genre of music because it’s easier to get creative with it, the song lyric offer a variety of details which is why we have chosen the song HOWL. http://www.youtube.com/watch?v=JZweDwbJ_Ic

Storyline

The storyline of our music video relates to the sound and the lyrics. It's about a girl who's running through a forest. She is telling her ex boyfriend that he has turned her into a beast. "if you only see the beast you've made of me I held it in but now it seems you've set it running free". We decided to make the girl represent a wolf as shown in the chorus of the song "howl, howl". There is going to be flash backs throughout the music video of her and her ex boyfriend. We was inspired by Taylor Swift - Mine. There is going to be two different scenes which is a forest and a graveyard. This was inspired by Florence + the machine - cosmic love for example when she is walking through the forest. We have decided to record the music video when there is a full moon because it works well with our theme, with wolves an full moons. 

Location

We've chosen two locations for our music video one will be in a forest and the other one will be in a graveyard. The reason why we've chosen only these two location is because to many location can be confusing and because it’s a sad depressing song and the lyric refer back to the forest and dark sides we thought those two would be best as it also relates to our theme 'wolf'. Our second location the graveyard was chosen because this location relates to the emotions of our character.

Costume

The genre of music we are doing is indie; therefore we decided to go for a vintage look because indie fashion is unique and most indie artist have a vintage style. We are mainly basing the look on Florence + the machine – cosmic love video where she wears a vintage shirt. We want a white/cream lace dress as the colour, so the actress can stand out from our location whilst she is running through the forest. As our theme is about wolves we wanted the character to resemble a wolf too. Therefore adding red contacts in some flashbacks will create the feeling of her changing into a ‘beast’. 

Target Audience

The audience for our music video is age 16+ as this song and video will relate to those ages. 

Characters

We will be using two characters the main character and the ex-boyfriend, however the boyfriend will not be seen, only the back of his head will be seen creating a mystery. Also we want the main character to be the main focus.